Manager, Price & Trade Strategy at Keurig Dr Pepper in Burlington, MA
As the Manager - Price & Trade Strategy, you will own the pricing and promotional strategy for Keurig's Away From Home (AFH) business, which covers multiple industries including foodservice, workplace, hospitality and college/university. This role will be responsible for working directly with our AFH team and our customers to maximize the return on our trade investment. You will develop a deep understanding of the competitive landscape at each key account and work cross-functionally with Sales, Marketing, Finance and other functions to develop optimal pricing and promotional programs. What you will do:
Partner with Product teams to develop appropriate price positioning within category value tiers for each brand/trademark. Ensure price positioning is properly aligned with brand identity and relative to competitive set within the marketplace. Manage the Trade Review Board process for all key decisions pertaining to pricing approvals and promotional spend. Analyze both in-market data as well as research data to understand the impact of various price points and promotional tactics to our business and provide recommendations to senior management to improve results. Develop and monitor pay for performance elements of funding. Ensure programs are equitable, transparent and measurable. Create annual and long term retail strategies that maximize the System's ability to capture value built upon a strong understanding of the behavior of both consumers and distributors. Strategies are inclusive of price points, program incentives (growth, new account acquisition, beverage consumption), distributor margin expectations and Keurig System value chain requirements. Incorporate AFH go to market strategy into annual sales planning process - volume, price/mix, trade rate goals by customer and brand. Own the creation of goals ensuring integration into planning and budgeting platforms (Demantra, Hyperion, Price/Pack planning tools). Understand the financial profile of our product portfolio including key drivers of profitability, and partner with the product team to optimize potential changes to the product portfolio Partner with Finance to provide senior leadership an objective perspective on whether a request is coherent with the marketplace, consistent with commercial strategy and meets required financial thresholds. Work with Customer Facing Team Revenue Growth Managers and Sales resources to ensure process compliance and controls are met. Requirements What you must have:
Bachelor's degree, MBA preferred, and 5 years of experience in finance, sales, marketing or related field. Experience with sales strategy. Ability to think systemically & lead complex processes. Prefer experience in a Fortune 500 company, or in the Consumer Packaged Goods, Beverage or related industries. Self-motivated and detail oriented with the ability to perform well in a fast-paced and changing environment. Experience working across multiple levels and functions of an organization to drive results.
Salary Range:
$100K -- $150K
Minimum Qualification
Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
Partner with Product teams to develop appropriate price positioning within category value tiers for each brand/trademark. Ensure price positioning is properly aligned with brand identity and relative to competitive set within the marketplace. Manage the Trade Review Board process for all key decisions pertaining to pricing approvals and promotional spend. Analyze both in-market data as well as research data to understand the impact of various price points and promotional tactics to our business and provide recommendations to senior management to improve results. Develop and monitor pay for performance elements of funding. Ensure programs are equitable, transparent and measurable. Create annual and long term retail strategies that maximize the System's ability to capture value built upon a strong understanding of the behavior of both consumers and distributors. Strategies are inclusive of price points, program incentives (growth, new account acquisition, beverage consumption), distributor margin expectations and Keurig System value chain requirements. Incorporate AFH go to market strategy into annual sales planning process - volume, price/mix, trade rate goals by customer and brand. Own the creation of goals ensuring integration into planning and budgeting platforms (Demantra, Hyperion, Price/Pack planning tools). Understand the financial profile of our product portfolio including key drivers of profitability, and partner with the product team to optimize potential changes to the product portfolio Partner with Finance to provide senior leadership an objective perspective on whether a request is coherent with the marketplace, consistent with commercial strategy and meets required financial thresholds. Work with Customer Facing Team Revenue Growth Managers and Sales resources to ensure process compliance and controls are met. Requirements What you must have:
Bachelor's degree, MBA preferred, and 5 years of experience in finance, sales, marketing or related field. Experience with sales strategy. Ability to think systemically & lead complex processes. Prefer experience in a Fortune 500 company, or in the Consumer Packaged Goods, Beverage or related industries. Self-motivated and detail oriented with the ability to perform well in a fast-paced and changing environment. Experience working across multiple levels and functions of an organization to drive results.
Salary Range:
$100K -- $150K
Minimum Qualification
Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
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