Sr Marketing Mgr
Description Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance, and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives. Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom, and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K. ClickSafety , a division of Ascend Learning, is an award-winning online safety training application designed for safety professionals. We provide web-based learning and documentation solutions that help organizations meet training objectives. Over the past twenty-one years, our e-Learning solutions have been deployed to more than 10,000 organizations worldwide. Our success is based on our employees, who share a common commitment to innovation and creativity while working together in a dynamic, rewarding environment. Position
Summary:
The Senior Marketing Manager leads ClickSafety's B2B marketing efforts, including demand generation, sales enablement, event planning, and campaign management. We are looking for a data-driven marketer to develop a strategy to optimize the marketing funnel from lead generation to conversion. This role needs to partner closely with stakeholders across the organization in sales, sales development, and marketing operations to help grow the pipeline and drive sales.
Responsibilities:
Conceptualize, create, manage, and measure multi-channel campaign including email, social, ABM, and programmatic media Partner with sales to better define customer segments and journeys Work closely with Senior Digital Marketing Manager to identify eCommerce customers for nurture campaigns and develop process for smooth hand-off between teams. Optimize lead flow to nurture leads through conversion funnel Work with sales, eCommerce, and marketing operations to define and optimize lead quality Manage trade show and event presence with support from outside agency Develop content including blogs, sales enablement materials, and other marketing collateral Track, report, and analyze results of campaigns, content, and email KPIs Manage day-to-day relationships with internal teams and external vendors, including creative team, agency management, and freelance content creators
Experience:
8
years of marketing experience in demand generation, B2B marketing, and/or CRM Marketing Track record of creating and executing successful B2B marketing campaigns using paid digital media, content marketing, events, sponsorships, social media, email marketing, and other channels and tactics Experience using marketing automation, CRM, and prospecting tools, such as Hubspot, Dynamics 365 or equivalent, and ZoomInfo Skills:
Strong analytical skills. Ability to measure campaign performance, demonstrate success, and identify new opportunities. Desire to embrace a test-and-learn strategy across all channels and tactics. Skilled at building relationships with and gaining buy in from sales teams and other key stakeholders Thrive in a fast-paced environment and handle multiple tasks and priorities. Candidates should be aware that Ascend Learning currently maintains a policy requiring all employees to be fully vaccinated. Newly hired employees must be fully vaccinated by their start date. Ascend Learning is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the Company to do so as provided under federal, state, and local law. Exceptions to the vaccine requirement may apply for employees living or working in Montana. Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Summary:
The Senior Marketing Manager leads ClickSafety's B2B marketing efforts, including demand generation, sales enablement, event planning, and campaign management. We are looking for a data-driven marketer to develop a strategy to optimize the marketing funnel from lead generation to conversion. This role needs to partner closely with stakeholders across the organization in sales, sales development, and marketing operations to help grow the pipeline and drive sales.
Responsibilities:
Conceptualize, create, manage, and measure multi-channel campaign including email, social, ABM, and programmatic media Partner with sales to better define customer segments and journeys Work closely with Senior Digital Marketing Manager to identify eCommerce customers for nurture campaigns and develop process for smooth hand-off between teams. Optimize lead flow to nurture leads through conversion funnel Work with sales, eCommerce, and marketing operations to define and optimize lead quality Manage trade show and event presence with support from outside agency Develop content including blogs, sales enablement materials, and other marketing collateral Track, report, and analyze results of campaigns, content, and email KPIs Manage day-to-day relationships with internal teams and external vendors, including creative team, agency management, and freelance content creators
Experience:
8
years of marketing experience in demand generation, B2B marketing, and/or CRM Marketing Track record of creating and executing successful B2B marketing campaigns using paid digital media, content marketing, events, sponsorships, social media, email marketing, and other channels and tactics Experience using marketing automation, CRM, and prospecting tools, such as Hubspot, Dynamics 365 or equivalent, and ZoomInfo Skills:
Strong analytical skills. Ability to measure campaign performance, demonstrate success, and identify new opportunities. Desire to embrace a test-and-learn strategy across all channels and tactics. Skilled at building relationships with and gaining buy in from sales teams and other key stakeholders Thrive in a fast-paced environment and handle multiple tasks and priorities. Candidates should be aware that Ascend Learning currently maintains a policy requiring all employees to be fully vaccinated. Newly hired employees must be fully vaccinated by their start date. Ascend Learning is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the Company to do so as provided under federal, state, and local law. Exceptions to the vaccine requirement may apply for employees living or working in Montana. Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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