Marketing Manager
Description Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance, and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives. Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom, and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K. Jones & Bartlett Learning, an Ascend Learning brand, supports educators with trusted content and teaching solutions and inspires students and professionals in reaching their career goals. As a Marketing Manager you will lead marketing efforts - from lead generation and nurture campaigns, sales enablement, content marketing, and event management--for our cybersecurity portfolio of products. You will work collaboratively with other members of marketing, design, and product to develop content, review cross-channel campaigns, and develop the overall marketing strategy for the portfolio. You will work with sales leaders to review and define a strategy around revenue and lead generation goals. Responsibilities include:
Work cross-functionally to create annual marketing plan for the cybersecurity portfolio, and implement and manage all marketing activities including:
email marketing, webinars, copy writing, conference and event strategy, competitive analysis, and market research. Deliver marketing qualified leads to sales team through a variety of marketing efforts, including email, events, webinars, and social media. Report on and test all aspects of email performance, sharing results with key stakeholders. Build relationships with authors and subject matter expects to collaborate on content marketing, speaking engagements, and promotions. Collaborate with team members to share and create video, product marketing content, enablement resources, and customer cases and testimonials to promote product and demonstrate thought leadership. Develop and deliver training materials to educate sales teams on new print and digital product offerings. Education &
Experience:
3
years product marketing experience, including proven ability to drive customer demand, growth, and engagement. Experience with content marketing planning, developing, and implementation. Experience with marketing automation platforms. Hubspot experience preferred. Bachelor's degree required. Skills & Abilities:
Strong interpersonal communication skills, including the ability to collaborate with internal and external teams, as well as the ability to work independently. Excellent written and verbal communication skills. Highly organize and able to succeed in a fast-paced environment, while managing and prioritizing multiple projects simultaneously. Strong analytical skills with a passion for testing and measuring results. Candidates should be aware that Ascend Learning currently maintains a policy requiring all employees to be fully vaccinated. Newly hired employees must be fully vaccinated by their start date. Ascend Learning is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the Company to do so as provided under federal, state, and local law. Exceptions to the vaccine requirement may apply for employees living or working in Montana. Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Work cross-functionally to create annual marketing plan for the cybersecurity portfolio, and implement and manage all marketing activities including:
email marketing, webinars, copy writing, conference and event strategy, competitive analysis, and market research. Deliver marketing qualified leads to sales team through a variety of marketing efforts, including email, events, webinars, and social media. Report on and test all aspects of email performance, sharing results with key stakeholders. Build relationships with authors and subject matter expects to collaborate on content marketing, speaking engagements, and promotions. Collaborate with team members to share and create video, product marketing content, enablement resources, and customer cases and testimonials to promote product and demonstrate thought leadership. Develop and deliver training materials to educate sales teams on new print and digital product offerings. Education &
Experience:
3
years product marketing experience, including proven ability to drive customer demand, growth, and engagement. Experience with content marketing planning, developing, and implementation. Experience with marketing automation platforms. Hubspot experience preferred. Bachelor's degree required. Skills & Abilities:
Strong interpersonal communication skills, including the ability to collaborate with internal and external teams, as well as the ability to work independently. Excellent written and verbal communication skills. Highly organize and able to succeed in a fast-paced environment, while managing and prioritizing multiple projects simultaneously. Strong analytical skills with a passion for testing and measuring results. Candidates should be aware that Ascend Learning currently maintains a policy requiring all employees to be fully vaccinated. Newly hired employees must be fully vaccinated by their start date. Ascend Learning is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the Company to do so as provided under federal, state, and local law. Exceptions to the vaccine requirement may apply for employees living or working in Montana. Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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